It's easy to say we need creative cultures in businesses - producing them is a far harder task. Midlands Business Insider East Midlands brought together experts and entrepreneurs to find out how to incite innovation.
Arnab Dutt, Texane - "The past few years for us have been about developing new products for new markets and, rather than just being industry-facing, looking at consumer sectors, anywhere where we can develop our core competency.
"That's meant investing in new machines, developing new polyurethanes where we seee high margins and values. To do this we've had to innovate and look for where demand is, and be imaginative. We do not want to do the same as everyone else because you just end up fighting a lot of people on price alone."
No comments:
Post a Comment